The Hood, The Turf.

I'm not sure about you but in a whole bunch of places people define them self by the location of where they matured or live. In Stockholm we have the snobby posh peeps of Östermalm or maybe Danderyd. In Oakland, CA the hood defined it's crews but here we have something else. Here we have the people of the malls.

Don't know if you've read my previous post of the prominents mall culture of Inonesia and Jakarta but lets just say it's a very dominating part of life for the middle class and well off in Indonesia. Instead of beloning to a crew or living in a selct neigbourhood one is often described why what mall one frequents and what mall one lives close to.

We have our Yupies and business peeps (pacific place), Our soccer moms (pasar raya), suburban shoppers (mall ambasadeur), OC brats, (taman angrek), chill outers (semangi), and many many more. As a funny note there is a kids attraction at PP named Yupi land. Quite fitting if I do say so myself. Having Pacific Place in my back yard forces me to endure the snobbiest of all malls in Indonesia. Seeing families with more nannies than kids here are not at all uncommon. Needless to say they have at lest one part of designer strollers for their kids. Kinds like home, in Stockholm I guess but with way less of a fasion sense.